By leading with a “technology-enabled, human-centric” approach, GECU provides exceptional member experiences without the necessity of in-person meetings. “The technology enables us to engage with our members, but it’s still a human that they’re talking to,” said Daniel Vasquez, Vice President of Consumer Lending at GECU.

GECU’s Successes:

  • 100% of consumer lending driven through ChelseaLIVE’s vision
  • #1 Auto Lender in El Paso, TX
  • #1 Mortgage Originator in El Paso, TX
  • Never had to close a branch during the pandemic